What is an Amazon Brand Store?
Amazon is not limited to its own products now, instead it provides a global platform to the local ones by the means of Amazon Brand Store. This brand store allows the entrepreneurs to set up an online store for their brands at free of cost. It provides the facility of optimizing the store using the insights about performances, campaigns and lot more.
Earlier this unique feature is available for 1P members but now it is available for 3P members also.
Why to create an amazon brand store?
The main reason to create the brand store on amazon is to establish the brand presence of a business. Amazon is world’s most popular business platform, used by almost every country. Maintaining your brand presence on the world’s largest marketplace ensures you the growth in your field at the faster pace. A strong brand identity helps you gain more visibility that later on support your brand to survive this competitive market.
Benefits of creating amazon brand store: –
- Increase the credibility of your brand: – When you create your brand store on the most reputed marketplace, customers will start trusting your brand thus raising the credibility. Ultimately, it will help you to boost up your sales in the long run.
- Provides the facility of having multiple products on the same page: – This feature helps you if you have more than one product of same brand to display. It provides customers vast number of options on a single page.
- It helps you to boost your ranking: – Amazon not only helps you to increase your sales, it also boosts your ranking in Amazon brand store as well as in the search results.
Allows the customization of your page: – In the era of cellular and latest mobile techniques, it is mandatory to customize your page or website according to the gadget’s screen size. Thus, Amazon provides you the customization of your page according to the customer’s gadget screen size. This feature helps you in getting more customers irrespective of type of gadgets they are owning.